Your target customer is on Pinterest
You read properly when I mentioned earlier that Pinterest has 250 million users every month. EVERY MONTH! That’s ridiculous!
93% of those users are there to plan their next purchases. This means they are ready to shop!
Pinterest is a global platform so if you’re thinking it’s only big in the U.S. you thought wrong my friend! Over 50% of users are international.
And if you thought Pinterest was just for the ladies you got that wrong too. Over 50% of all new sign-ups are men.
It’s highly likely that your target customer is on Pinterest.
Pinterest is the gift that keeps on giving!
Wait there’s more…the beauty of Pinterest is that your Pin can be repinned over and over again.
The life of a Pin is much longer than other types of social media posts – a pin lasts for months as opposed to hours.
This means more people can see it and awareness of your business and your brand can grow.
And if it goes viral, well then you’re #winningatlife.
Have a look at this image from Tailwind that shows what can happen if you achieve the holy grail that is a viral pin!