Now that your email marketing campaign is ready to go, it’s time to start building your email list. Here are some things you can do to help grow your list.
In addition to having a subscription form on your blog, add a sign-up form on your Facebook page and share your newsletter on social media at least once a month to give readers a peek and to encourage new sign-ups.
Include call to action (CTA) statement at the end of a blog post and a subscription box so visitors can easily subscribe.
Make it easy for visitors to find your subscription box by adding widget on your blog’s sidebar or footer.
Create a pop-up subscription box to encourage people to join your mailing list but avoid continuous pop-ups – that could drive a visitor away.
Since some folks check email on their smartphones, make sure your newsletter is mobile responsive.
Install plugins such as the Hello Bar to attract new sign-ups.
Chatbots are a huge trend right now and can help grow your mailing list. I’ve been looking for one myself and found a plugin called collect.chat. This interactive chatbot was designed to collect more data from your visitors, more feedback, orders, registrations, leads and more.
Their free version has great features but you can upgrade for as little as $19 a month for extra features like logical jump that lets you create a flow of questions/suggestions based on a user’s response.